IBM PartnerWorld

An IBM Business Partner program and Think Digital conference. PartnerWorld clears the pathway for IBM Business Partners to create applications, develop code, and integrate their intellectual properly with the IBM Cloud.

 
 

About
The PartnerWorld brand expands on IBM’s guiding design language and principles. The 2x grid provides the framework all visual elements, typography, and the digital experience. Like IBM, blue is at the core of PartnerWorld. Hints of purples are infused to highlight the luminous quality of IBM’s digital world. The PartnerWorld brand lived both online and at the in-person conference.

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Agency: Havas NY
UX: Katherin Hoffman
Design: Lia Sfiligoj
Development: Jad Mintun