Innovate Your Creative Process
At Havas Cognitive, the team always had the goal of incorporating new technological solutions into the creative process. A small team of two designers and a product manager created the “Havas Cognitive Kit,” as a quick-reference inventory of all the tools and technologies available to craft modern digital experience.

Within the kits exists a powerful ideation method that allows for multidisciplinary teams to quickly build a shared vision around a new customer experience. These cards were used and played at stakeholder meetings and during project ideation with clients.

Deck Creation
A total of 70 cards were designed and illustrated against. Within the deck, users will find topics that range from cognitive services to physical sensors and business processes available through the API economy.