About
On a dedicated agile team, we developed content and design for new and existing pages on the Bluemix marketing site. We worked under the guidance of IBM’s v18 digital framework to establish a new look and feel for the user interface. We developed a new grid, type, color, photography, illustrations and CTA styles to promote consistency within the Bluemix properties.

Value Props
Alongside my ACD, we concepted and illustrated 50+ value props for use across the Bluemix marketing site. Intention was to visualize complex development and software language in a simple and succinct way. Examples include: Unstructured Data, Hybrid Cloud, and Encryption.

Brand Guidelines
We developed guidelines to support IBM content owners working with our Havas agile team. The document covered a range of high-level guidance around content and design, to ensure quality across the site.