Brand Origin
Sleepys sells three mattress types and bedding. The mattresses include: Innerspring, Memory Foam, and Hybrid (Gel Matrix). Each bed expertly constructed by Sleepys’ Sleep Experts. To highlight the engineering of the mattresses, we created stylized glyphs to represent the inner mattress components. These glyphs serve as the genesis for the new brand. Appearing alongside mattress specific messaging, the glyphs also serve as contextual icons, graphic containers, and patterns. Intended to reach a more millennial and digital savvy audience, this updated branding provides a friendly and accessible look.

Mattress Glyphs
Our glyphs represent the inner components of Sleepys mattresses. Our minimally constructed shapes allow customers to preview the inside of their mattresses in a friendly and easily understood way. Our glyphs operate as graphic containers, contextual icons, patterns and sub-brand logos.

Photography
Stylized and soft imagery was shot for the new rebrand. Our photography captures products, consumers, and Sleep Experts. Minimally styled photography matches our design language by contrasting neutrals with pops of our vibrant blue.