TB12™
TB12 transforms global health and wellness by empowering athletes to improve longevity, increase pliability, and raise peak performance. TB12 is both a methodology and fitness company engineered by Tom Brady.
About
TB12 teamed up with Droga5 to rebrand their look and feel. The team wanted a design language that emulated the energy and defiance an athlete gains when practicing the TB12 method. We explored a brand rich in kinetic energy and forward facing movement. Multi-exposed imagery helped express the longevity athletes acquire. Ultimately, the designs landed as concept work, as COVID-19 impacted TB12 and the project’s ability to move forward.
Agency: Droga5
Design: Lia Sfiligoj
Photography: SWIPE